AI Lead Generation Prompt Templates

Act as a B2B sales strategist. Help me create a detailed Ideal Customer Profile (ICP) for [PRODUCT/SERVICE]. Include: company size, industry verticals, annual revenue range, technology stack indicators, pain points they likely face, buying triggers, decision-maker titles, and where they typically research solutions. Format as a comprehensive profile document I can use for targeting.

You are an expert cold email copywriter. Create a 3-email sequence for reaching out to [TARGET ROLE] at [INDUSTRY] companies about [PRODUCT/SERVICE]. Email 1: Pattern interrupt opening. Email 2: Case study/social proof. Email 3: Break-up email. Each email should be under 100 words, have a compelling subject line, and include a soft CTA. Focus on their pain points, not our features.

Create 5 variations of LinkedIn connection request messages and follow-up sequences for reaching [TARGET PERSONA]. Messages should: be under 300 characters for connection requests, feel personal not salesy, reference a specific trigger or commonality, and gradually introduce value before asking for a call. Include the initial request plus 2 follow-up messages for each variation.

Act as a sales qualification expert. Generate a BANT+ qualification framework with 15 strategic questions I can ask [PROSPECT TYPE] to determine if they're a good fit for [PRODUCT/SERVICE]. Include questions for: Budget (direct and indirect), Authority (decision process), Need (pain severity), Timeline (urgency), and Competition (alternatives they're considering). Order from least to most intrusive.

You're a competitive sales strategist. Create a discovery call script for prospects currently using [COMPETITOR]. Include: non-threatening opening questions, ways to surface dissatisfaction without badmouthing, transition questions to our strengths, and objection handlers for 'we're happy with current solution.' Make it conversational, not aggressive.

Write compelling copy for a lead-gen webinar invitation targeting [AUDIENCE]. Include: attention-grabbing subject line, preview text, email body highlighting 3 key takeaways, speaker credibility, urgency element, and registration CTA. The webinar topic is [TOPIC]. Tone should be professional but not stuffy. Also provide 3 follow-up reminder emails.

Generate 10 high-converting lead magnet ideas for [INDUSTRY/NICHE]. For each idea, provide: the title, format (checklist, template, guide, etc.), what problem it solves, why prospects would trade their email for it, and an outline of what it would contain. Focus on bottom-of-funnel magnets that attract qualified buyers, not just freebie seekers.

Create a comprehensive account research template for preparing outreach to [COMPANY TYPE]. Include sections for: company overview, recent news/triggers, technology stack, organizational structure, likely pain points based on industry, potential champions and blockers, competitive landscape, and personalization hooks. Also suggest where to find each piece of information.

Act as a sales training expert. Create an objection handling playbook for the top 10 objections [SALES TEAM] faces when selling [PRODUCT/SERVICE]. For each objection, provide: why prospects say this, what they really mean, the ideal response framework, example responses, and how to pivot back to value. Include 'no budget,' 'bad timing,' and 'need to think about it.'

Generate 5 different referral request templates I can use with existing customers of [PRODUCT/SERVICE]. Include: templates for asking at different relationship stages (new customer, long-term, after success milestone), both email and phone scripts, specific language that makes it easy to say yes, and follow-up if they agree. Make requests feel natural, not awkward.

Create a trade show lead generation strategy for [EVENT TYPE]. Include: booth conversation starters, qualifying questions to ask in 2-minute interactions, lead scoring criteria, badge scanning follow-up email sequences (hot/warm/cold), and a 30-day post-event nurture plan. Focus on quality over quantity of leads captured.

Write a 5-email nurture sequence for leads generated through content syndication who downloaded [CONTENT PIECE]. Emails should: acknowledge the download without being creepy, provide additional related value, gradually introduce our solution, include case studies, and end with meeting request. Space appropriately over 3 weeks.

Create 5 different voicemail scripts for cold prospecting to [TARGET ROLE]. Each should be: under 30 seconds, have a pattern-interrupt opening, include one compelling reason to call back, and end with clear contact info. Vary the approaches: curiosity-based, trigger-based, referral-based, insight-based, and direct-ask.

Write 5 LinkedIn posts designed to generate inbound leads for [PRODUCT/SERVICE]. Each post should: provide genuine value upfront, demonstrate expertise, include a soft CTA offering something valuable (DM me for template, comment for guide), and be formatted for maximum engagement. Include hashtag suggestions and best posting times.

Create a meeting confirmation and preparation sequence for after a prospect agrees to a call about [PRODUCT/SERVICE]. Include: initial confirmation email with agenda, reminder email 24 hours before, same-day reminder, pre-call prep questions for them to consider, and a no-show follow-up sequence. Goal is to reduce no-shows and arrive prepared.